How to Find Sponsors for Your Golf Tournament (Step-by-Step Guide)

Sponsorships are a key part of most successful golf events — whether you’re raising money for a cause, offsetting event costs, or offering brand exposure. The good news? Golf attracts businesses. It brings together community leaders, professionals, and potential customers — making it an ideal environment for sponsorship.

Here’s how to find and secure sponsors for your golf event.

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1. Know Your Audience and Event Goals

Before pitching a sponsor, know who’s attending your event and what you’re trying to accomplish. Are you hosting a charity scramble with 100 local players? A corporate outing with executives? This determines what kind of sponsors you should approach and what you can offer in return.

Sponsors want to know:

• Who will be at the event
• How many attendees
• What kind of exposure they’ll receive
  

Tip: Build a short event overview or one-sheet you can send to potential sponsors.

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2. Create Sponsorship Packages

Don’t go in asking for random amounts. Instead, create clear sponsorship tiers (e.g., Gold, Silver, Hole Sponsor) that explain what each level includes.

Common sponsorship benefits:

• Logo placement on signage, carts, scorecards, banners, and shirts
• Mentions in emails and social media
• Option to include items in swag bags
• Sponsor table or hole activation
• Free team entry
  

Example tiers:

• Title Sponsor – $5,000
• Dinner Sponsor – $2,500
• Hole Sponsor – $300
  

Make sure your packages align with your event size. Smaller events might have fewer tiers and more personalized options.

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3. Target Local Businesses First

Start with your own network and local businesses that know your community or your cause. Restaurants, car dealerships, insurance agents, banks, golf stores, and real estate agents are all great candidates.

Tip: Offer a “friends of the event” sponsor level for small businesses or individuals who want to give, but don’t need full benefits.

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4. Personalize the Ask

A generic “would you like to sponsor?” email will rarely get results. Reach out with a short, personalized message that includes:

• A compliment or connection (e.g., “Loved seeing your team at last year’s event”)
• A clear reason why they’re a great fit
• A link or attachment to your sponsorship info
  

Sample email opening:

“Hi Sarah — I’m organizing this year’s Charity Golf Classic and would love to feature [Business Name] as a sponsor. We’re expecting 120 local players and have great visibility options, including hole signage and social media mentions…”

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5. Make It Easy to Commit

Avoid creating extra work for your sponsors. Provide:

• A simple PDF or webpage with sponsorship options
• A way to register or pay online
• A deadline to encourage urgency
  

This is where a platform like Partaake can help — letting sponsors select packages, pay online, and upload logos all in one place.

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6. Follow Up and Stay Grateful

Some sponsors will say yes right away, others will need a nudge. Set reminders to follow up. Once they’re in, send them:

• Confirmation with what they’ll receive
• Deadlines for logos or materials
• A thank-you message (before and after the event)
  

After the event, share photos, outcomes, and a thank-you shoutout — this builds goodwill and sets you up for next year.

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Make It Easy with Partaake

Sponsorship doesn’t have to mean spreadsheets and back-and-forth emails. Partaake lets you list packages, collect payments, track sponsors, and publish them on your event site automatically — no juggling PDFs or chasing logos.

If you’re ready to find sponsors and run a smooth, professional golf event, we’re here to help.