Golf Tournament Sponsor Levels: How to Structure Packages That Win Big

Attracting sponsors is one of the most impactful ways to boost your golf tournament’s revenue and success. But how you structure your sponsor packages- known as sponsor levels- can make or break the outcome.

A well-organized sponsor tier system helps potential sponsors quickly understand their options, visualize their benefits, and feel confident investing in your event.

Let’s walk through how to create compelling sponsor levels for your golf tournament, including real examples and tips to make each level a win for both you and your sponsors.

Why Sponsor Levels Matter

Sponsor levels serve two core purposes:

1. Simplify decision-making – By offering clearly defined tiers, you reduce friction and make it easier for sponsors to say yes.
2. Maximize value – Strategic levels let you upsell sponsors by offering more exposure, perks, and branding as they move up the ladder.

Common Golf Tournament Sponsor Levels

While every event is unique, most golf tournaments follow a version of this sponsor level structure:

1. Title Sponsor (Top Tier)

• Typical price: $5,000–$25,000+
• Best for: Large brands or major donors
• Benefits:
  • Name integrated into the event name (e.g. “ABC Charity Golf Classic presented by XYZ Corp”)
  • Logo on all signage, scorecards, banners, and website
  • Speaking opportunity or VIP recognition at awards
  • 1–2 foursomes included
  • Dedicated tent or table at registration
  • Email and social media feature
    

2. Gold Sponsor

• Typical price: $2,000–$5,000
• Benefits:
  • Prominent logo placement on banner and printed materials
  • 1 foursome or team entry
  • Logo on website and emails
  • On-course signage at high-traffic area (e.g. putting green)
    

3. Silver Sponsor

• Typical price: $1,000–$2,000
• Benefits:
  • Logo on website and select printed materials
  • Signage at a hole or tee box
  • 2 player registrations
    

4. Bronze Sponsor

• Typical price: $500–$1,000
• Benefits:
  • Recognition in event program or signage
  • Logo on event website
  • 1 player registration or networking access
    

5. Hole Sponsor

• Typical price: $100–$300
• Benefits:
  • Branded signage at a specific hole
  • Option to set up a table or giveaway

Tips for Structuring Sponsor Levels

• Offer flexibility: Some sponsors may want custom packages. Be open to tailoring.
• Make it visual: Use a chart or table to compare tiers clearly.
• Name creatively: Swap generic names for themes like “Eagle Sponsor,” “Birdie Sponsor,” or even align them with your cause or brand.
• Anchor high: Having a premium “Title Sponsor” sets a benchmark and makes other levels more appealing by comparison.
• Include perks beyond the course: Think email shoutouts, branded content, or post-event access to attendees.

Bonus: Easily Set Up Sponsor Levels in Partaake

With Partaake, setting up sponsor levels is fast and flexible. We offer pre-built sponsor package templates based on industry best practices- so you can get started in minutes. Want to rename tiers, adjust pricing, or add perks like branded tents or shoutouts? You can customize everything to match your event’s goals and audience.

Whether you’re running a charity scramble or a corporate invitational, Partaake gives you the tools to create professional sponsor offerings that convert- without spreadsheets or back-and-forth emails.

Final Thoughts

Don’t just sell ad space- sell experiences and visibility that align with your sponsors’ goals. With the right sponsor levels in place, your golf tournament becomes more than an event- it becomes a business opportunity for brands to support a great cause and connect with a valuable audience.